Photo Credit: Arsenal New York
Kiehl’s Better Screen UV Serum
Sun protection has evolved. No longer an afterthought in a skincare routine, Kiehl’s introduced a modern SPF designed to deliver advanced UV protection alongside skincare benefits; redefining what daily sun care can be.
We partnered with the brand to create a seamless launch experience across retail, digital, and experiential touchpoints. From eye-catching in-store displays and branded event environments to web assets and packaging extensions, every detail was crafted to educate, engage, and drive discovery across every customer touchpoint.
By uniting physical and digital experiences, we helped transform a product launch into a cohesive brand moment–inspiring consumers to make SPF part of their everyday routine. (TEMP COPY)
The Outcome
The launch established Better Screen UV Serum as more than a new product, it introduced a new standard for daily sun care.
Through a cohesive design ecosystem, the product's innovation was translated into experiences that felt tangible, educational, and engaging. The result was a launch that not only captured attention, but built understanding, helping consumers connect with the product long after their first encounter.
Photo Credit: Arsenal New York
Photo Credit: Arsenal New York