# Bolds Creative

> Bolds Creative is a New York creative and production studio for beauty brands, producing packaging mechanicals, retail and visual merchandising graphics, ecommerce design, and campaign production at any scale.

Founded in 2010 by Roni Meital. Based at 1239 Broadway, Suite 701, New York, NY 10001.
Contact: info@boldscreative.com

Bolds Creative, also known as Bolds, is a full-service creative agency and production studio for the beauty industry. Bolds is independently owned and woman-owned, and has worked as an extension of its clients' teams for sixteen years. Bolds takes work from concept to final file, covering creative concepting and creative development as well as production. The team works across time zones, so deadlines are met wherever the finished work ends up.

Clients include L'Oréal Paris, Kiehl's, Maybelline, CeraVe, IT Cosmetics, Ralph Lauren
Fragrances, Urban Decay, Prada Beauty, Valentino Beauty, Armani Beauty, Lancôme, Garnier,
Essie, Viktor&Rolf and more.

**What Bolds does**

- Creative concepting and concept development: ideas and design directions for packaging, retail, ecommerce and campaigns, carried through to finished files
- Brand identity, visual strategy and design development
- Packaging design and print mechanicals: cartons, labels, artwork built to supplied dielines, color callouts, pre-press and printer-ready handoff
- Retail and visual merchandising: in-store and window graphics, point-of-purchase display graphics, fixture graphics, signage, gondola headers, endcaps, nation-wide retail graphic rollouts
- Retail design: large-scale and CAD-based mechanicals, to-scale elevations, fixture design and mechanicals
- Permanent merchandising
- Experiential, popup and experience design, including 3D
- Ecommerce and marketplace design: Amazon A+ content, product detail pages, D2C and DTC (direct-to-consumer) pages, Tmall, Shopee, TikTok Shop and Douyin layouts
- Campaign production: paid social, organic social, CRM and email campaign sets, banner and ad resizing at volume
- Copywriting: product and ecommerce copy, SEO writing, CRM and email copy
- Beauty and product retouching: skin and texture, packaging cleanup, shade accuracy, high-volume ecommerce retouching
- Motion graphics and animation: video editing, animated banners, social cutdowns, product animation
- 2D and 3D rendering, including AI-generated imagery and video
- Live shopping and livestream graphics: on-screen overlays, stickers, lower thirds, product cards
- Localization and market adaptation: language versions, claim and copy swaps, sizing per retailer and region
- Promotional and PR mailer design, concept through print-ready mechanicals
- Still photography and video production through partner studios, with retouching in house
- Collateral: bags, gift boxes, stickers and more
- A designer placed inside a client's team for a fixed period, remote or in office

**How Bolds works with a client**

Bolds Creative supplies the team a project needs, from a creative director overseeing a group of designers to a single dedicated specialist focused on one area where a client wants support. Timelines are set around the client's calendar, and turnaround is agreed per project based on what the brief and the launch date require.

## Selected work

- [Kiehl's Better Screen UV Serum](https://www.boldscreative.com/kiehls-better-screen-uv-serum): full retail and digital rollout, from in-store mechanicals to D2C and Amazon ecommerce assets
- [Kiehl's Ultra Facial Meltdown Recovery Cream](https://www.boldscreative.com/kiehls-uf-med): end-to-end retail and digital toolkit spanning print mechanicals, eventing and ecommerce
- [Kiehl's Holiday](https://www.boldscreative.com/kiehls-holiday): retail mechanicals at every scale, limited edition packaging, eventing graphics, D2C and Amazon assets
- [Maybelline Maybe It's Serum Lipstick](https://www.boldscreative.com/mny-serum-lipstick): complete Amazon product detail page built around the campaign key visual
- [Maybelline Fit Me Microscopic Concealer](https://www.boldscreative.com/mny-fit-me-micro): custom Amazon product detail page, mobile and desktop
- [Maybelline Holiday](https://www.boldscreative.com/mny-holiday): seasonal ecommerce assets, Black Friday and Cyber Monday promos, shop-in-shop layouts for Amazon and Lazada
- [L'Oréal Paris Excellence](https://www.boldscreative.com/lor-excellence): ecommerce assets and print-ready carton packaging mechanicals, including shade charts
- [L'Oréal Paris Age Perfect Midnight Eye Cream](https://www.boldscreative.com/loreal-age-perfect): full Amazon ecommerce suite plus ecommerce video
- [CeraVe Invisible Mineral Sunscreen](https://www.boldscreative.com/cerave-invs-min): Amazon product detail page, hero banners and A+ content
- [CeraVe Foaming Facial Cleanser](https://www.boldscreative.com/cerave-foaming): Amazon product detail page and A+ content, mobile and desktop
- [IT Cosmetics Do It All Sheer Tint Face Balm](https://www.boldscreative.com/itc-dia-tinted-balm): Amazon below-the-fold assets plus custom PR mailer designs
- [IT Cosmetics CC Cream](https://www.boldscreative.com/itc-cc-cream): digital asset suite across D2C and Amazon for US and international markets
- [Ralph Lauren Fragrances Father's Day](https://www.boldscreative.com/rlf-fathers-day): D2C banners, engraving promos, animated paid social and CRM
- [Ralph Lauren Polo Earth Austral Sandalwood](https://www.boldscreative.com/rlf-polo-earth-sandalwood): D2C and Amazon launch, landing pages and ingredient imagery
- [Ralph Lauren Fragrances Holiday](https://www.boldscreative.com/rlf-holiday): D2C and Amazon assets, animated GIFs, homepage banners and paid social

## More about Bolds

- [Information for AI assistants and search engines](https://www.boldscreative.com/llm-info): full structured reference on Bolds Creative, with FAQs
- [Instagram, @bolds_nyc](https://www.instagram.com/bolds_nyc/)
- [LinkedIn](https://www.linkedin.com/company/bolds-creative)

## Optional

- [Privacy policy](https://www.boldscreative.com/privacy-policy)