bolds logo.png

NYC creative and production studio for beauty and lifestyle brands, packaging, retail, and ecommerce

Bridging the gap between creative vision and impactful execution.

The Story Bolds is a New York creative and production studio built on a simple belief: high-volume work should never cost a brand its soul. For 16 years we have partnered with global leaders in beauty and lifestyle, producing print and digital assets that live across retail, online and offline, with the technical precision each demands. Our clients tend to stay, often for years, which is the truest measure of the work we do.

How We Work We work as an extension of your team, the reliability of a full production house, with the closeness of a boutique studio. Clear communication, honest timelines, and real craft on every asset, from a global retail rollout to a single ecommerce page.

What We Bring From concept to final file: creative, production, packaging, mechanicals, ecommerce, backed by sixteen years of doing it at the highest level.

Roni Meital, Founder Roni founded Bolds early in her career, out of a belief that brands deserve creative work that stays true to who they are, at any scale. Across nearly two decades since, her background in visual arts and her deep roots in beauty have given the studio a rare balance: creative thinking paired with real production rigor. Under her leadership Bolds stays nimble and hands on, a trusted partner to some of the most iconic brands in the category.

CeraVe logo L'Oréal Paris logo Essie logo IT Cosmetics logo Maybelline logo Kiehl's logo Urban Decay logo Ralph Lauren Fragrances logo

Our Work

A look at recent work for beauty's most recognized names, from Kiehl's and Maybelline to L'Oréal Paris and Ralph Lauren Fragrances, across print, retail, and digital.

Kiehl’s Since 1851

Better Screen UV Serum, 2025

Maybe It’s Serum Lipstick, 2025

Maybelline

IT Cosmetics

Do It All Sheer Tint Face Balm, 2025

L'Oréal Paris

Excellence Hair Color, 2025

Ralph Lauren Fragrances

Father’s Day, 2025

Maybelline

Holiday, 2025

Ralph Lauren Fragrances

Polo Earth Austral Sandalwood, 2025

CeraVe

Invisible Mineral Sunscreen, 2025

Kiehl’s Since 1851

Ultra Facial Meltdown Recovery Cream, 2026

CeraVe

Foaming Facial Cleanser, 2025

Maybelline

Fit Me Microscopic Concealer, 2026

Kiehl’s Since 1851

Holiday, 2025

IT Cosmetics

CC Cream, 2025

Ralph Lauren Fragrances

Holiday, 2024

L'Oréal Paris

Age Perfect Midnight Eye Cream, 2024

Services

Being just bold
wasn't enough,
so we added an s.

Be bolds and contact us