A Maybelline advertisement featuring a woman with curly blonde hair and blue eyes, looking at the camera, with four shades of lipstick displayed. The background is pink and the text promotes the lipstick as a luxurious, comfortable, and appealing color.

Lipstick that feels like you, fronted by Miley

Maybelline Maybe It’s Serum Lipstick (2025)

A complete Amazon PDP set anchored by the campaign key visual with Miley Cyrus. Above the fold swatches, shade cards and before and after imagery, with below the fold layouts for mobile and desktop that carry the campaign story.

Maybelline Maybe It's Serum Lipstick Amazon PDP product claims (desktop) by Bolds Creative
Maybelline Maybe It's Serum Lipstick Amazon PDP key technology module (mobile) by Bolds Creative
Maybelline Maybe It's Serum Lipstick Amazon PDP layout (desktop) by Bolds Creative
Maybelline Maybe It's Serum Lipstick Amazon PDP application module (mobile) by Bolds Creative
Maybelline Maybe It's Serum Lipstick Amazon PDP shade guide (mobile) by Bolds Creative
Maybelline Maybe It's Serum Lipstick Amazon PDP claims module (desktop) by Bolds Creative
MNY-Maybe-Its-Serum-Lipstick-BTF-Desktop-1-1-POS.jpg
Maybelline Maybe It's Serum Lipstick macro shade swatches by Bolds Creative
Maybelline virtual try-on asset by Bolds Creative
Maybelline Maybe It's Serum Lipstick before-and-after imagery by Bolds Creative
Maybelline Maybe It's Serum Lipstick fit-check macro grid by Bolds Creative
Maybelline Maybe It's Serum Lipstick texture macro shot by Bolds Creative
Maybelline Maybe It's Serum Lipstick lifestyle macro grid by Bolds Creative
Maybelline Maybe It's Serum Lipstick animated mobile mockup by Bolds Creative
Maybelline Maybe It's Serum Lipstick animated mobile mockup, variant by Bolds Creative
Maybelline Maybe It's Serum Lipstick animated mobile mockup, alternate by Bolds Creative

Our Work

VIEW ALL